A Nightmare On Elm Street Trailer Analysis

A Nightmare on Elm Street is another horror genre film. The trailer tells the audience the narrative through the images used. We see how and why breifly of Freddy's past and how he got his features and his hatred to kill, also you are introduced to the different main characters who are slowly tormented and murdered. The audience are also introduced to Freddy's murder weapon; his metal 'claw' hand.
The unique selling point would be the fact that it is a remake of the classic version of 'A Nightmare on Elm Street' and the famous Freddy Kruger. This also attracts the target audience of adults who liked the classic version and want to see how the film has improved, also it would attract teenagers who have heard of the film and enjoy horror films.
During the trailer there are creepy littles girls singing a rhyme which says ' 1 2 Freddy's coming for you 3 4 better lock your door 5 6 grab your crucifix 7 8 gonna stay up late 9 10 never sleep again' this causes tension and frightens the audience as any form of nursey rhymes used during films creates an atmosphere that something terrible is happening to the characters. After the rhyme a fast drumming is used which goes with the fact that the pace of the trailer quickens and shows fast flashes of different shots showing important features of the film for a short period of time to draw the audience into wanting to go see the full film.
You also hear dialogue from different areas of the film; 'you have nothing to worry about. This wont hurt. One. Little. Bit' showing the audience how sadistic Freddy is and how he has no sympathy or regret for any of his many murders; 'Don't fall asleep' is also heard which makes the audience feel uncomfortable and will probably also affect them into not being able to sleep after watching the film from being to scared which is the aim of the trailer and the film. 'Don't fall asleep' is used as a intertitle as well to further make this statement sink into the audiences mind to make them more scared.
The other credits used were of the basic information of the director Micheal Bay, the release date and also the title of the film. All the credits and intertitles were writted in a creepy, horror style font and in blood red which represents horror and danger.