Friday, 15 October 2010

Cloverfield Teaser Trailer Analysis



Cloverfield is a Sci-Fi film which was produced in 2008.
The narrative of the film is shown by the teaser trailer where the audience see a the characters having a celebration/good luck party for one of their friends to which is ruined by noticing the destruction of NYC. Throughout the teaser trailer you don't see what animal/creature is destroying NYC which makes this one of the uniques selling points to their trager audience as it will be a mystery to everyone and the special effects the producer uses. The target audience for 'Cloverfield' is wide age range but for people who enjoy sci-fi movies and people who appreciate the work of the director, JJ Abrams.

There isn't much music used during the trailer only at the beginning when you see the characters enjoying themselves, when it fades to the destroying clips you only hear the sound of the creature and the dialogue. The sound of the creature is emphasised to further sell the film. At the beginning the dialogue is cheerful and wishing the leaving character goodluck and saying bye to then quickly flash to the next scene and hear someone say, 'you should of left earlier' which is a little bit of ironic humour to also attract in the audience.
The scenes are all shot by a held hand camera to make the film seem more real and also to place the audience in the characters shoes. The shots are at a very quick pace as the transitions are quite fast however the scenes show are rather long of the destruction to again draw in the audience towards the action.
Special effects where used for the explosions and and destruction of the statue of liberty which many people enjoying seeing different ways of experimenting with special effects to make these particular scenes to fit in with the reality of the film.
For the credits and intertitles, they give the basic information of who produced the film, the title of the film and its release date but also the production companies who finaced the film.

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