The Blair Witch Project Teaser Trailer Analysis

The Blair Witch Project is a horror film that was made in 1999. The narrative is shown by the first intertitle which tells the audience that the film is a documentary of a group of young adults who went into the woods. Having this intertitle makes the film automatically seem more frightening because of the reality that is created for the audience. This then attracts a certain audience of people who regularly entertain themselves by watching horror films.
The low banging of a bass drum is used throughout the whole teaser trailer but is amplified when the titles are shown to the audience. The music creates suspense during this teaser trailer as it is mostly a blank screen so the trailer relies on the music and titles to attract their audience.
The one shot that they trailer does use is a low angle of the girl and a close up of her eye which is crying heavily. Showing the audience that something bad is happening or has happened. The shot is also filmed by a hand held camera which further shows that the narrative is based of true events.
The pace of the teaser trailer is quite slow which makes the audience fear that something may make them jump and make them afraid because of the fact that its mostly a blank screen for many seconds. Making the audience continue to watch the trailer to see if anything happens that may help them understand what the film will be about.
There is dialouge/voiceover throughout the trailer of the character saying sorry to her friends parents and her own because it was her idea to go to the woods and film her 'project' but once the titles come on screen it is only her heavy breathing that you hear. This creates even more suspense for the audience as this speech certifys that something bad has happened to this group of people without giving anything away of how the project has gone bad.
No special effects where used during this trailer which again makes the film seem more realistic and based on true events for the footage to be real.
The intertitle at the beginning of the trailer just give the audience a breif summary of where the footage was found and how the footage was found. The credits don't tell the audience who directed this movie which normally attracts the target audience the only basic information giving is what the film is called and the release date which was halloween. Having the release date on halloween makes the film seem more eerie and scary for the audience as halloween is when people decide to dress up is horror outfits.